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The Marketing Numbers You Need to Know: How to Your Marketing Efforts with Your Cashflow Goals


Written by Ben Dorsey

28th of July, 2023

Open the Door to Results by Measuring Important Metrics

Picture this: you've got a magic key that makes your marketing work wonders and gets you closer to your money dreams. That's what knowing and using the right marketing numbers can do for your business. In this blog post, we're going to dig into these key numbers. We'll see how they can really help your business's money growth. When your marketing plan matches up with your money goals, you're setting your business up for a big win and lasting growth.

Understanding the Revenue Drivers

The first step to any winning marketing plan is knowing your main revenue drivers. These are the parts of your marketing that directly help make money. It's all about seeing what each marketing effort gives back and linking these efforts to the money you make. Once you know what they are, set clear targets to measure money growth. Keep your eyes on getting better and making sure your efforts line up with your money goals.

Return on Investment (ROI) Analysis

ROI, or Return on Investment, is a super important marketing number. It shows the money benefit you get from investing in different marketing campaigns. Every marketing channel, like social media, email marketing, or pay-per-click ads, brings a different ROI. Looking closely at these numbers lets you see how well your campaigns are working. It makes sure that your marketing investments are worthwhile. A positive ROI shows your marketing is working well, while a negative one shows you need to make some changes.

Cost per Acquisition (CPA) Evaluation

Cost per Acquisition (CPA) is a key test for your campaign's cost-effectiveness. It figures out the total cost of getting a new customer through each marketing campaign or channel. By comparing the CPA of different efforts, you can find the most cost-effective way to get new customers. Balancing between getting a better CPA and keeping quality leads is a smart way to make sure your marketing and money goals match up.

Customer Lifetime Value (CLV) Assessment

CLV, or Customer Lifetime Value, measures the total money your business can expect to get from a single customer over their lifetime. It's a key number that shows the long-term value of customers to your business. By looking at the link between CLV and your marketing efforts, you can decide which efforts are most important, segment customers in a smart way, and boost your marketing's return on investment.

Marketing Attribution Models

Attribution models help to accurately assign conversions to the right marketing channels. Since a customer's journey might involve lots of touchpoints, these models give insights into which channels matter the most. Using this data can guide where you put your marketing budget. It helps you use your channels in the best way and get a better ROI.


In the end, marketing numbers play a super important role in making sure your marketing efforts match your money goals. These numbers are more than just numbers—they're strategic tools that guide your marketing efforts and money growth.

However, fine-tuning a marketing plan and making sure it matches your money goals requires some real expertise. That's why it's smart to get help from marketing experts and financial advisors. Their know-how can help you uncover hidden chances and get amazing results from your marketing efforts. Remember, making decisions based on data is key to making sure your marketing efforts match your money dreams. Reach out to the pros who can guide your journey to success in the busy world of marketing and finance.

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