Aerial view of the Arnette Pattern Company factory with an American flag flying at the main entrance, surrounded by a parking lot and green landscaping.

Restoring and Rebuilding a High-Performance Digital Presence for a Legacy Manufacturer

A worker in a blue uniform is welding metal, creating bright orange sparks and blue smoke in a dark industrial setting.

Engineering a Modern Digital System for an American Manufacturing Icon

OmniUX partnered with Arnette Pattern to rebuild their digital infrastructure after their website had been down for nearly three months, causing lost visibility and potential revenue interruption. Through a complete redesign, technical rebuild, and advanced search optimization strategy, we created a modern, mechanical-inspired website that reflects their 75+ years of machining and manufacturing expertise. The new site delivered dramatic performance gains—achieving near-perfect Lighthouse scores across all categories, significantly faster load speeds, and a restored, reliable online presence that now supports long-term growth.

Arnette Pattern's previous website suffered from outdated infrastructure, visual fragmentation, and poor performance, culminating in a prolonged outage that left the company without a functioning online presence. OMNIUX rebuilt the experience from the ground up, focusing on AI-driven search using semantic HTML and structured JSON-LD to improve discoverability and stability. Working alongside their media team, we integrated on-site industrial photography and video to elevate credibility while introducing a bold, mechanical design system. The result is a high-speed, high-impact digital presence engineered with the same precision Arnette brings to its machining and fabrication work.

+30%

Increase in Lighthouse Performance Score

+33-Point

Lighthouse SEO Score Improvement

60%

Reduction in Page Load Times

1st Place

On Google for Searches Including "Metal Foundry"

A worker wearing a "Black Dog Welding" shirt observes a massive cylindrical metal part on a machine table next to a large industrial boring mill, surrounded by metal shavings.

A large Willson CNC milling machine with a circular metal workpiece clamped on its bed, showing the machine's interior and control panel in an industrial workshop.

A factory worker in safety glasses positions a large metal flange with his hand while operating a yellow control for an overhead lift.

Arnette Pattern is Modernizing. Their Site Needed to Reflect This.

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Brand & Experience Enhancements

OMNIUX Introduced a sleek, mechanical, maximalist design system aligned with their industrial identity.

Modern Machining company services: images show metal fabricating, CNC machining, equipment rebuild/repair, wood pattern making, and finishing services.

Google Search Improvements

The new website started crawling up the Google Search Results Page, consistently ranking in the top 1-5 results.

Line graph tracking 'Position' from November 2025 to April 2026. The position generally fluctuates between 5 and 25, with two sharp declines below 30 in December 2025 and early January 2026, followed by a more stable and improved (lower) average position.

MD HEALTH

Rebuilding a Brand From Scratch

By redefining MD Health Insurance’s digital ecosystem from the ground up, OMNIUX implemented a complete rebrand, website rebuild, and multi-channel marketing strategy that unified their message and streamlined customer acquisition

Read The Story

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